From Nightclubs to Luxury Hospitality

Jannik’s career began unexpectedly when he was scouted at the gym and introduced to bartending. Starting in nightclubs, he developed a passion for cocktails and guest experience. His move to luxury hospitality at Hotel D’Angleterre’s Baltazar Champagne Bar reshaped his understanding of high-end service, where hospitality is about crafting unforgettable experiences, not just serving drinks

Taking the Leap: From Employee to Entrepreneur

Realizing late-night shifts weren’t sustainable long-term, Jannick took control of his career. After an employer rejected his request for a flexible schedule, he founded Copenhagen Cocktail Academy and later, SPITZE, a luxury event company. His journey into business ownership had challenges, but his focus on branding, quality, and networking helped him carve out a niche in high-end hospitality

Building a Luxury Hospitality Brand

Jannik shares key lessons for success:

• Brand and reputation matter—consistency and attention to detail set you apart.
• Networking is everything—past connections can open future doors.
• Presentation counts—from glassware to uniforms, details shape the guest experience.

Adapting to Industry Changes

The hospitality landscape is evolving with staffing challenges, sustainability demands, and shifting guest expectations. Jannick emphasizes adapting to trends like low-ABV cocktails and eco-conscious operations, and highlights the importance of strong leadership in today’s workforce.

Expanding Beyond the Bar

Beyond events and consulting, Jannick has ventured into retail with his own ready-to-drink cocktail line, showing how hospitality professionals can extend their careers into product development and brand building.

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