Unlocking Hospitality Success: Selma’s Journey

Cross-Continental Passion

Selma’s hospitality journey, from washing dishes in Denmark at 12 to managing Michelin-star establishments in NYC, reflects her relentless dedication. Her artistic background fueled her mixology passion, aiming to create memorable, heritage-rooted experiences.

Cultural Contrasts: USA vs. Denmark

Selma navigates tipping culture in the US versus hourly wages in Denmark, and differing guest expectations. She brings American hospitality warmth to Copenhagen, aiming to elevate its cocktail scene.

Tackling Industry Challenges

As a female leader, Selma confronts sexism, emphasizing mentorship and empowerment. She takes pride in mentoring others to success, highlighting the impact of support.

Heritage and Craft: A Unique Vision

Selma’s Nordic heritage shapes her craft, showcased in her book, “Spirit of the North.” She blends folklore and foraging with cocktails, encouraging others to incorporate their heritage into their work.

Lessons for Professionals

• Work Your Way Up: Start with entry-level roles to understand the industry.
• Passion is Key: Find genuine love for the craft.
• Embrace Mentorship: Learn and then mentor others.
• Keep It Fun: Prioritize creativity and playfulness.
• Elevate the Experience: Create connections through storytelling.

Selma’s Vision for Denmark

Returning to Denmark, Selma aims to introduce tiki and tropical cocktails, redefining Copenhagen’s bar scene and empowering female leadership. Her story inspires dedication, creativity, and community in hospitality.