From Kitchen Dreams to Spirits Success

Max Scott’s journey, from childhood kitchen aspirations to a key spirits role, highlights the power of adaptation. Realizing a Michelin star wasn’t his path, he shifted, finding success by connecting producers and mixologists.

Bridging Worlds, Building Connections

Max emphasizes understanding product stories and passions, fostering connections within the hospitality community. He sees producers as dedicated craftspeople, similar to the farmers and fishmongers of his past.

Key Industry Shifts

He observes a focus on health, work-life balance, and sustainability. Trends include low/no-ABV drinks, flavor exploration, culinary/mixology collaboration, and thoughtful event activations.

Advice: Niche, Curiosity, Responsibility

Max advises finding a niche, building flavor knowledge through tasting, and approaching alcohol with mindfulness. His passion stems from the industry’s dynamic nature and endless learning opportunities.